Marketing Mix of the Best Wish Wedding Planner

A) Product

The term “product” refers to tangible, physical products as well as services. For our business, it is a service-based corporate. We mainly provide the consulting service for the wedding planner. The customers can choose the full-set services or a specific part of the services.

The services provided in full set included providing ideas on propose marriage, designing the wedding ceremony event, suggesting the venues for wedding ceremony, contacting the photographers for wedding photo session, making video of the couple’s love story, making confirmation with vendors such as wedding dress and preparing the wedding cars.

However, our customers still can give their suggestion on any part. Our service provided is flexible and adjustable. For example, the bridegroom may want to make performance for his bride and then we will help him to make the full preparation to ensure the smoothness of the overall performance.

B) Price

Our service provided is based on the client’s budget. But, we guarantee that our service is valuable and its price for sure is reasonable. For example, if you want to engage the live band to sing songs in the wedding dinner, the expenses normally is roughly RM 2000 for three hours. However, our pricing is much cheaper because we have our own musician band.

There are some price has been fixed as a reference. If the clients have any other requirements, the price will be adjusted. For more information about the pricing method, please contact us.

C) Place

We have our office as a usual function in Sungei Wang mall. This is a place which can attract many people. It increases the awareness of our business.

D) Promotion

Since the Christmas is coming soon, and there is a hot season for the married couples. Thus, we have the promotion price for two pairs of the married couples on the same date. For example, Wendy and her best friend, Angela have made engagement of marriage with their lovely boyfriends. Therefore, if they are together marry at the same date and asking us for the wedding planner service, there will be a 30% discount on the overall expenses.